Foot Levelers strides into the future
Monte Greenawalt, DC, started what was to grow into one of the most highly respected and successful companies serving chiropractic, Foot Levelers. Known for his generosity and philanthropic activity, he was an icon, almost a legend. When he died in 2007, the chiropractic profession mourned his loss. But they never worried about the future of the company because they knew it was in the good hands of his son, Kent Greenawalt.
Kent was already serving in a leadership role in the company when his father passed, so the transition was smooth as the younger Greenawalt took the reins. He had proven himself to be as committed to the chiropractic profession as his father, and equally generous in his support of chiropractic education, advocacy, and research.
The recipient of numerous awards and honors by colleges and organizations, Kent made chiropractic history when, in 2003, he helped form the Foundation for Chiropractic Progress (FCP). In less than a decade, the FCP has run powerful print ads that have reached hundreds of thousands of people and given the profession unprecedented positive news coverage.
Kent also inherited his father's business savvy, continuing to build on past successes to expand Foot Levelers and introduce newer and more sophisticated technology. In recent years, the company has developed digital equipment to replace the foam moldings used in producing its custom-fitted orthotics.
Earlier this year, Foot Levelers' Digital Scanner was featured on the Emmy Award-winning show "The Doctors." The scanner, about the size of a bathroom scale, displays an image of the patient's feet and a visual representation of any related problems.
A study published in the Journal of Manipulative and Physiological Therapeutics, found that the digital foot scanner is an extremely reliable tool to "measure footprint indices," more commonly known as measuring the indicators of foot imbalances.
"FAS Scan is a high-tech alternative to foam box casting, with a built-in patient database, clinical reporting, and electronic ordering," explained Greenawalt. "Bundle that with a sleek, progressive look, and you've got one of the most innovative advances in chiropractic care!"
Innovation is definitely a key word for Kent Greenawalt, whose reputation in the profession was further acknowledged in May 2012, when he was inducted into the Distinguished Fellows of the International Chiropractors Association (FICA).
The majority of fellows are chiropractors, but persons outside of chiropractic are inducted for significant accomplishments. Dr. Gerry Clum nominated Greenawalt for the substantial contributions he has made to the profession.
"Kent exists in a class by himself," Dr. Clum stated. "No one can compare to Kent's generosity, dedication and passion, which is the basis of the ICA Fellowship award."
Kent's dedication to the future of the chiropractic profession can be seen most clearly in his support of its colleges and students. In July, Logan College of Chiropractic/University officially dedicated The Foot Levelers, Inc. Clinic inside its new educational wing, Montgomery Health Center.
"It is so exciting to be part of a process that will help make good students better," said Kent Greenawalt. "Each of these chiropractors of the future will help people have a healthier and happier life. It is an honor to be part of these advancements to further chiropractic education."
The Foot Levelers Clinic is a 5,700 square foot space that allows students to work with patients and learn proactive treatment approaches. The clinic has about 32 treatment rooms between the student and outpatient clinics, an intake and reception area, intern lounge, and several administrative offices. It's fully equipped with the latest technology such as Foot Levelers Associate Platinum Digital Foot scanner and the new software, V7+.
As Foot Levelers celebrates the start of its seventh decade, it clearly has a bright future ahead of it, particularly with Kent Greenawalt at the helm.
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